12/18/2006  RegenceRx® is nationally recognized

RegenceRx® was nationally recognized for its straight-forward approach to evaluating medications and finding innovative ways to make them more affordable. Consumer Reports has twice cited RegenceRx research in articles evaluating prescription drugs. RegenceRx's strategy of consumer education, incentives for generic use and generic sampling programs has increased our members' use of generic medications at rates far above the national average–saving millions of dollars for members both directly (through lower copays) and indirectly (through more affordable rates).

While today's medications improve the quality of life for millions of Americans, they can also cause serious harm if not used correctly. And the most expensive medication isn't always the one that works best. Unfortunately, it's hard for most Americans to evaluate alternatives, so many don't. In fact, in a recent poll conducted for the Blue Cross and Blue Shield Association, only 33% of Americans said they track and compare pharmacy costs. Helping both members and physicians understand the pros and cons of prescription medication alternatives is just one of the roles that Regence's Pharmacy Services staff plays. You can find more information about RegenceRx on the Engine  or on the RegenceRx Web site.

If you have questions about RegenceRx, talk with your Asuris Sales contact.

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